For Heads of Wholesale · AFL mid-market

Your line sheet isn’t a system.

MapleSage is the showroom-to-shelf system for wholesale retail — line sheet to approved PO. One account. One season. No three-tool scramble.

Showroom → line sheet → quote → approval-gated PO Heritage Threads + Sage Commerce proof
Quiet showroom with denim on the rack — wholesale ready
Showroom → Shelf Built for brands that sell to retailers — not D2C-only.

The path that actually closes the season

Same job every season. MapleSage keeps it in one place instead of email, sheets, and a portal that never quite match.

01

Showroom

Present the line the way buyers expect — digital, account-aware, season-bound.

02

Line sheet

Stop treating PDF/Excel as the system of record. Keep the sheet live with the buy.

03

Quote

Negotiate without losing the thread across inboxes and side spreadsheets.

04

Approved PO

Gate the order so wholesale ops and leadership stay aligned before it ships.

Who this is for

Head / VP / Director of Wholesale. Ops and merch who own line sheets. Founders who still run the book. Mid-market AFL selling to retailers — roughly $10M–$250M wholesale, 1–3 seasons, 5–50 accounts.

  • You’re on BigCommerce, a B2B portal, or sheets + PDFs — and none of them is the whole story.
  • New season means re-stitching showroom, quote, and PO by hand.
  • You don’t want another CRM. You want the wholesale path to hold.
  • Not for pure D2C, insurance stacks, or SAP-grade OMS day one.

See the flow

Short loops while you decide if a wholesale conversation is worth your time.

Wholesale path — showroom through PO
Product loop — buyer-facing flow

Try the demos

Live environments — same stack story we run with wholesale teams.

Talk wholesale

Tell us where the season breaks today. We’ll reply if you’re a fit — Heads of Wholesale and ops who sell to retailers.

  • No request-access gate
  • Read the POV on the blog anytime
  • Demos stay open while we talk

blog.maplesage.com

Submits to MapleSage Mautic. We’ll only follow up on ICP-fit wholesale conversations.